Here's a few factoids regarding the 1956 Lincoln Mark II. It was designed by Bill Schmidt and it's price tag when new was $10,000 which is the equivalent of $85,880 in todays dollars. Keep in mind, this was when the average US salary was $3,532 which equates to $30,336 in todays dollars.
Elvis with his 1956 Lincoln Continental.
Another shot of his Lincoln Continental.
Source: American Land Yacht Society