2015 Lincoln Continental concept. Photos courtesy Ford Motor Company.
Lincoln
 hasn’t offered a Continental in its showrooms since the 2002 model 
year, and despite the promise of a retro-futuristic Continental shown at
 the 2002 Los Angeles Auto Show, the nameplate has been dormant since 
then. In an effort to revive sales in the United States (and spur sales 
in China), Lincoln has announced a new Continental concept, to be shown 
at the 2015 New York Auto Show and reportedly destined for dealerships 
next year.

The
 Continental name is a significant one for the Lincoln brand, and in 
years past represented the Blue Oval’s flagship luxury model. It was 
originally constructed in 1939 as a one-off vehicle for Edsel Ford. 
Interest among his friends convinced Ford to put the Continental into 
production. The war interrupted sales beginning in 1942, but the car 
returned in 1946 and remained in Lincoln’s lineup through 1948.

Continental returned as a stand-alone marque
 for the 1956 and 1957 model years, but reemerged under the Lincoln 
family umbrella in 1958 and remained in the product mix through the 1980
 model year. The Continental’s seventh, eighth and ninth generations 
then took the model up to 2002, when declining demand sealed its fate.
Lincoln’s 2002 Continental concept.
Ironically,
 the 2002 Continental concept was well received by press and public 
alike. The model incorporated a unique blend of traditional styling 
(like its slab-sided look and rear suicide doors) and modern features 
(such as advanced lighting and a power-operated luggage tray), but was 
deemed too expensive to put into production. Display-only 2002 
Continental concept models have sold at auction twice since then (at 
RM’s Monterey sale in 2010, for $56,000, and at RM’s Sam Pack sale in 
2014, for $27,500), a further indication of the Continental’s lasting 
appeal.

Which
 brings us to the present day. Despite a serious infusion of cash from 
parent Ford, Lincoln remains a brand struggling for an identity, with 
cars whose three-letter names fail to resonate among luxury car 
shoppers. The Continental name still holds a considerable amount of 
value, particularly if applied to a range-topping model, but it’s 
unlikely that American consumers would buy enough units to make a new 
Continental a profitable venture. Factor in the Chinese market, which 
Lincoln entered in 2014, and a new Continental flagship begins to make 
more financial sense.

Debuting
 at this week’s New York Auto Show, the Continental concept features a 
few radical departures from conventional Lincoln-think. The 
oft-criticized wing-shaped grille is gone, replaced by a new design that
 will become the face of all future Lincoln models. The concept’s 
styling isn’t really derivative of anything else in the Ford portfolio 
today, which gives Lincoln a unique model all its own, assuming that the
 production version, due in 2016, remains true to the concept’s design. 
It’s even powered by a 3.0-liter EcoBoost V-6 that Ford insists will 
remain the exclusive property of the Lincoln brand.

Lincoln
 will rely on a blend of luxury and technology to sell the car both here
 and abroad. Rear seats are buckets, crafted from “Venetian leather” 
with “Alcantara touch points,” and, on certain models, a chauffeur 
button will move the front passenger seat forward, allowing the right 
rear seat, complete with footrest, to recline. Even upright, the rear 
seats are said to include 30-way adjustability, just the thing for 
occupants to check financial news from the tablet computer that rises 
out of the rear console, enjoy champagne from the onboard beverage 
chiller, or appreciate the concert-hall sound of the 19-speaker Revel 
Ultima audio system. Barefoot passengers will surely appreciate the 
thick wool carpeting, and to further emphasize its luxury leanings, 
satin is the headliner material of choice. These features may seem a bit
 over-the-top to U.S. luxury shoppers, but are necessary if Lincoln 
wants to compete as a luxury brand in China, where the market is already
 saturated with long-wheelbase luxury sedans from more established 
brands.

As
 for technology, headlamps will rely on a blend of LED and laser 
lighting, the Continental’s SPD “SmartGlass” roof can transition from 
clear to opaque at the press of a button, and its full-width taillamp 
features light-through-chrome technology (which, Lincoln admits, hasn’t 
yet been fully developed). Pushbutton door handles, called E-Latch by 
Lincoln, do away with more conventional (and less aerodynamic) units 
that would otherwise clutter the design.
It’s not yet clear 
whether the new Continental will be front-drive or rear-drive, but given
 the current absence of a suitable rear-drive platform in Ford’s 
portfolio, front drive with an all-wheel drive option is likely. Once on
 the market, the Continental will replace the Taurus-based MKS in the 
brand’s lineup, which likely means it will be offered in a variety of 
trim levels (and price points) to broaden its appeal.
Lincoln’s 
future expectations are ambitious: Despite selling less than 85,000 cars
 in 2014, it hopes to sell 300,000 units annually by 2020, and that 
won’t happen without new markets and new models. While a new Continental
 won’t be a high-volume offering, it may be just the halo car the brand 
needs for a revival.
Source: hemmings,com