2015 Lincoln Continental concept. Photos courtesy Ford Motor Company.
Lincoln
hasn’t offered a Continental in its showrooms since the 2002 model
year, and despite the promise of a retro-futuristic Continental shown at
the 2002 Los Angeles Auto Show, the nameplate has been dormant since
then. In an effort to revive sales in the United States (and spur sales
in China), Lincoln has announced a new Continental concept, to be shown
at the 2015 New York Auto Show and reportedly destined for dealerships
next year.
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The
Continental name is a significant one for the Lincoln brand, and in
years past represented the Blue Oval’s flagship luxury model. It was
originally constructed in 1939 as a one-off vehicle for Edsel Ford.
Interest among his friends convinced Ford to put the Continental into
production. The war interrupted sales beginning in 1942, but the car
returned in 1946 and remained in Lincoln’s lineup through 1948.
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Continental returned as a stand-alone marque
for the 1956 and 1957 model years, but reemerged under the Lincoln
family umbrella in 1958 and remained in the product mix through the 1980
model year. The Continental’s seventh, eighth and ninth generations
then took the model up to 2002, when declining demand sealed its fate.
Lincoln’s 2002 Continental concept.
Ironically,
the 2002 Continental concept was well received by press and public
alike. The model incorporated a unique blend of traditional styling
(like its slab-sided look and rear suicide doors) and modern features
(such as advanced lighting and a power-operated luggage tray), but was
deemed too expensive to put into production. Display-only 2002
Continental concept models have sold at auction twice since then (at
RM’s Monterey sale in 2010, for $56,000, and at RM’s Sam Pack sale in
2014, for $27,500), a further indication of the Continental’s lasting
appeal.
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Which
brings us to the present day. Despite a serious infusion of cash from
parent Ford, Lincoln remains a brand struggling for an identity, with
cars whose three-letter names fail to resonate among luxury car
shoppers. The Continental name still holds a considerable amount of
value, particularly if applied to a range-topping model, but it’s
unlikely that American consumers would buy enough units to make a new
Continental a profitable venture. Factor in the Chinese market, which
Lincoln entered in 2014, and a new Continental flagship begins to make
more financial sense.
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Debuting
at this week’s New York Auto Show, the Continental concept features a
few radical departures from conventional Lincoln-think. The
oft-criticized wing-shaped grille is gone, replaced by a new design that
will become the face of all future Lincoln models. The concept’s
styling isn’t really derivative of anything else in the Ford portfolio
today, which gives Lincoln a unique model all its own, assuming that the
production version, due in 2016, remains true to the concept’s design.
It’s even powered by a 3.0-liter EcoBoost V-6 that Ford insists will
remain the exclusive property of the Lincoln brand.
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Lincoln
will rely on a blend of luxury and technology to sell the car both here
and abroad. Rear seats are buckets, crafted from “Venetian leather”
with “Alcantara touch points,” and, on certain models, a chauffeur
button will move the front passenger seat forward, allowing the right
rear seat, complete with footrest, to recline. Even upright, the rear
seats are said to include 30-way adjustability, just the thing for
occupants to check financial news from the tablet computer that rises
out of the rear console, enjoy champagne from the onboard beverage
chiller, or appreciate the concert-hall sound of the 19-speaker Revel
Ultima audio system. Barefoot passengers will surely appreciate the
thick wool carpeting, and to further emphasize its luxury leanings,
satin is the headliner material of choice. These features may seem a bit
over-the-top to U.S. luxury shoppers, but are necessary if Lincoln
wants to compete as a luxury brand in China, where the market is already
saturated with long-wheelbase luxury sedans from more established
brands.
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As
for technology, headlamps will rely on a blend of LED and laser
lighting, the Continental’s SPD “SmartGlass” roof can transition from
clear to opaque at the press of a button, and its full-width taillamp
features light-through-chrome technology (which, Lincoln admits, hasn’t
yet been fully developed). Pushbutton door handles, called E-Latch by
Lincoln, do away with more conventional (and less aerodynamic) units
that would otherwise clutter the design.
It’s not yet clear
whether the new Continental will be front-drive or rear-drive, but given
the current absence of a suitable rear-drive platform in Ford’s
portfolio, front drive with an all-wheel drive option is likely. Once on
the market, the Continental will replace the Taurus-based MKS in the
brand’s lineup, which likely means it will be offered in a variety of
trim levels (and price points) to broaden its appeal.
Lincoln’s
future expectations are ambitious: Despite selling less than 85,000 cars
in 2014, it hopes to sell 300,000 units annually by 2020, and that
won’t happen without new markets and new models. While a new Continental
won’t be a high-volume offering, it may be just the halo car the brand
needs for a revival.
Source: hemmings,com