Tuesday, June 29, 2010

Lincoln Marketing Targeting "Gen Xers"

Adopting a youthful, sporty image worked wonders for Cadillac, so it's no surprise to hear that Lincoln has decided to pursue a younger demographic with its new marketing campaign.

Lincoln is reportedly interested in targeting its ad materials to the "Gen X" crowd. Ranging between the ages of 35 and 45, these buyers are seen as key to Lincoln because they're reaching their earnings potential, and that they don't seem to have an opinion - good or bad - on the brand.

"They are wide open to the message," says Lincoln Marketing Manager Thomais Zaremba. "We have no baggage with them."

Lincoln's spacey ad campaigns are chock full of slick graphics and CGI, and feature '80's songs performed by modern alt-rock groups like Shiny Toy Guns and Australian singer Sia. Zaremba hopes the ads will appeal to the "children of the '80s," and make Lincoln's presence known to a group that may also be considering a Lexus, Audi, or BMW for the first time.

Source: Internet

Lincoln History

Source: Lincoln

1917 The Lincoln Motor Company is founded in Detroit by Henry Leland to build Liberty aircraft engines for the First World War.
1920 The first Lincoln car, the 'L' series, is introduced.

1922 The Ford Motor Company acquires Lincoln at the urging of Edsel Ford.

1936 The Lincoln Zephyr, the first successful streamlined car, is introduced.

1940 Zephyr becomes the basis for the original Lincoln Continental - a car Frank Lloyd Wright declared to be the most beautiful in the world. It also was the first vehicle honored for design excellence by the Museum of Modern Art in New York.

1956 The Continental Mark II, which was developed under the direction of Edsel Ford's son, William Clay Ford, establishes the classic hood, cabin and deck proportions of the modern luxury coupe.

1961 A new Continental is introduced. It remains one of the most enduring designs of all time. Its sheer body surfaces, unique center-opening doors and chrome accented upper shoulder line established a signature look for Lincoln that was totally unique.

1968 The Lincoln Mark III, the first of a new generation of Mark-series coupes, is introduced.
1970 The Continental is redesigned. The new car is built on a 127-inch wheelbase frame and offers V-8 engines that range in size up to 460 cubic inches (7.5-liters). Throughout the 1970s, Continental is offered with a Town Car package that included special leather seats and wood appliqu├ęs in the cabin.

1981 The Lincoln Town Car is introduced as its own line. The new car is built on a 117.3-inch wheelbase and is powered by a 5.0-liter V-8 engine.

1990 The second-generation Town Car is introduced. The car is powered by the venerable 5.0-liter V-8. The wheelbase is unchanged. For the first time, Town Car is offered with dual front air bags, speed-sensitive power steering and rear air spring suspension. Anti-lock brakes are optional.

1998 The third-generation Town Car is introduced. The wheelbase is slightly longer than the previous car, but the exterior design is more contemporary. The engine is a modern overhead cam 4.6-liter V-8. A Watt's linkage rear suspension and other chassis refinements are adopted.

The Navigator is introduced. As the first American luxury sport-utility vehicle, it became an overnight success. Fully 60 percent of Navigator customers are new to the Lincoln brand.

1998 - 2001 Lincoln Mercury relocates its headquarters from Detroit to Irvine, Calif., in the heart of the country's largest market for luxury vehicles. Its permanent headquarters opens in 2001.

1999 The Lincoln LS is introduced and is named Motor Trend's 2000 'Car of the Year.' Fully 70 percent of LS customers are new to the Lincoln brand.

2000 Dedicated Lincoln design, product development, purchasing, finance and manufacturing organizations are established.

2001 The Lincoln MK 9 concept is unveiled. Together with the Continental concept, it points to the design direction of future Lincoln vehicles.

The 2002 Lincoln Blackwood is launched. It faithfully recreates the 1998 concept vehicle.

The 2003 Lincoln Town Car is unveiled by Ford Motor Company President and Chief Operating Officer Nick Scheele at the Henry Ford Estate in Dearborn.

2002 The 2003 Lincoln Navigator is revealed at the Los Angeles Auto Show and the all-new 2003 Lincoln Aviator is revealed at the New York Auto Show. The new Navigator, Aviator and Town Car will be joined by a new 2003 LS later in the year.

The Lincoln Continental concept is introduced at the Los Angeles Auto Show. It embodies elegance, simplicity and restraint.

1959 Mark IV

Source: Internet

2011 Lincoln MKZ Hybrid

2011 Lincoln MKZ Hybrid

Earlier this week we reported that Ford had plans to repurpose its very well-received hybrid powertrain in the Lincoln MKZ. Makes sense, right? Both the Ford Fusion and Mercury Milan (sister cars of the MKZ) benefit from the fuel-sipping mill, and by adding a bit of electric power to the Lincoln lineup, Ford is hoping to attract more buyers into its luxury division's showrooms. What's more, since Lincoln vehicles carry higher price points than comparable Ford or Mercury products, the return on this hybrid investment means a larger profit margin for the automaker as a whole.

Well, now it's official. For the 2011 model year, the Lincoln MKZ will offer the award-winning 2.5-liter Atkinson-cycle four-cylinder gasoline/electric powertrain from the Fusion and Milan hybrids, good for up to 41 miles per gallon in the city. In doing this, Lincoln aims to compete directly with the recently introduced Lexus HS250h, and since the MKZ will net six more MPGs than the HS, it can safely take the title of most fuel-efficient luxury sedan in America. What's more, the MKZ is slightly larger than the Lexus, and if Ford plays its cards right, we wouldn't be surprised if the MKZ Hybrid is less expensive than the HS, as well.

Aside from the powertrain, the new hybrid doesn't differ too much from the rest of the MKZ range. Plenty of standard amenities are on tap, such as the cool-looking SmartGauge with EcoGuide, a reverse sensing system, heated and cooled front seats, Ford's MyKey system and – of course – SYNC.

But the big question surrounding the MKZ Hybrid isn't how well it will perform against the Lexus, but if it will carry enough extra kit to significantly differentiate it from a Fusion or Milan with the same powertrain. Consumers who are only looking for efficiency might be willing to sacrifice certain luxury amenities to save money, and this dilemma has always affected MKZ sales. Still, luxury-minted customers would be wise to look at this as an alternative option to the HS250h, and we'll keep a close eye on sales numbers when the MKZ Hybrid goes on sale later this year.

Source: Autoblog

1940 Lincoln Zephyr Brochure

Source: Internet

Four Newest Trends For Car Thieves

1. Odometer Fraud

Amid so many technological advances, the full digitization of the dashboard has had an effect on odometers. Odometer rollbacks are "back in a big way," said Christopher Basso of Carfax. "There is widespread use of digital odometers. People are getting software off the internet rather than cracking open the dash and hand-cranking back the odometer. It's harder to detect as there are no physical signs the vehicle has been tampered with."

Odometer rollbacks increased 57 percent from 2004-2008 (the last year for which data is available), with more than 450,000 cases reported annually. Over the last five years there's been a nearly 60 percent increase in the number of vehicles reported with odometer rollbacks, Basso says. The number of unreported cases -- where a consumer is unaware there is a problem -- is potentially much higher.

"It is a big and growing problem that continues to plague used-car buyers," said Basso.

But Frank Scafidi, of the National Insurance Crime Bureau, says rolling back odometers "is not as easy as it used to be."

"It happens here or there but it is not the predominant cause of auto fraud. Just like making moonshine, you're still going to find people somewhere doing it because they know how to do it. It's just now most people prefer to get their alcohol at a liquor store."

Have you been the victim of a vehicle break in?

2. Car Cloning

Scafidi says one of the newest auto frauds is "car cloning." Cloning occurs when multiple (usually higher-end) cars of the same model are stolen and registered with a VIN number from a legitimate vehicle.

"The thieves go get a VIN number from a showroom floor and reproduce it three or four times and attach it to the stolen vehicles and then ship them to four or five states," said Scafidi. "The multiple VIN numbers for us are the biggest red flags out there, and we go get 'em."

The FBI says that car-cloning rings -- often established for decades -- operate in most major cities nationwide. While there is no way to calculate true rates of car cloning, the FBI says it constitutes a "significant percentage" of vehicle thefts, the value of which totaled $6.4 billion in 2008. The agency recommends always buying your car from a reputable dealership and checking your car's VIN number with your state's licensing agency before you buy.

Common warning signs that you may have bought a cloned car include receiving unpaid traffic tickets you haven't sustained; a model being sold for much less than buyer's guides indicate it should be; scratches or evidence of tampering on the car's VIN number on the door frame or engine block; or a missing vehicle history report.

Terri Miller, director of Michigan's Halt Auto Theft program, says: "We're seeing a lot of cloning. They'll go to a scapyard and buy a clean title and they can then use that number on a vehicle of the same make and model."

3. Component theft and resale

With car stereos -- traditionally the item most stolen from cars -- getting harder to pilfer as a result of electronic security measures, thieves are getting more inventive.

Nationally, more than 75,000 airbags are stolen every year, according to the FBI. Thefts of GPS and DVD systems are increasing alongside the popularity of the devices among aftermarket buyers. Thefts of xenon headlights are also a growing problem. The advantage (or disadvantage) of component theft: The goods often are difficult to track and usually there's a fairly constant demand for them.

Miller says component theft is "the biggest thing. As cars are getting harder to steal, they have to steal parts of them. We're seeing easily fenced items such as tires, rims and GPS units getting stolen."

She says many items end up being sold online or on the street. In many cases buyers may think they're buying a legitimate product rather than a stolen part. She says that criminal enterprises, like legitimate businesses, mainly work on the basis of supply and demand.

"Occasionally, when, for example, Ford Taurus airbags are on back order, we'll see an increase in thefts."

4. Carjackings

You may think that carjackings had gone the way of spinning rims, but rates are holding steady in Southern California and increasing in Michigan. And there are pockets of America urban areas where the trend never really died down.

Officer Canales of the Los Angeles Police Department's Rampart Division says carjacking is still "pretty common."

"We get a few every now and then, usually a gun or knife is involved. It can be anything from high-value to low-value [cars] but we see more Hondas -- Accords and Civics -- and Toyotas."

Carjackings occur most frequently in urban areas and account for about three percent of all thefts, the Insurance Information Institute reports.

"A co-worker of my husband last week was carjacked outside a pizza parlor," Miller said. "He pointed a gun and said, 'You know what I want,' and drove off in his brand-new Mustang.

"Most carjackings involve a weapon so we always advise motorists to hand over their keys before they become a statistic," Miller says.

Where You Live Is As Important As What You Drive

A motor vehicle is stolen in the United States every 33 seconds, according to the FBI. In 2008, most vehicles -- or 37.8 percent, were stolen in the South, followed by the West at 33.9 percent, the Midwest at 18.3 percent and the Northeast at 10 percent. But thefts are decreasing by about 12 percent year on year for the last five years.

"Thefts follow technology," said Scafidi. "Smart keys or digital security devices are playing a big part in the reduction."

Source: AOL Autos

Monday, June 28, 2010

Classic Lincolns

1956 Lincoln Continental Mark II

1955 Lincoln Futura

1940 Lincoln Continental

1958 Lincoln Continental Mark III

1934 Lincoln Model KB limousine

Source: ClassicCars

Wednesday, June 2, 2010

Les Hilgers 1950 Lincoln Custom

You can have all the '49-50 Mercs in the world because with '50 Lincoln customs being built like Les Hilgers, them ol' Mercs don't stand a chance. Les covered the Lincoln steel in gold metalflake before lowering the car over capped and whitewall wrapped steelies. A 351ci Windsor engine provides the go, shifted by a C4 trans. With our cutoff date moved well into the '60s now, it was an obvious choice to go with Les' '50s-style custom Lincoln for a Top 100 honor.

Source: Streetrodderweb