Tuesday, November 2, 2010
Lincoln Futura
1955 Lincoln Futura Concept
The Lincoln Futura was a concept car designed by the Lincoln division of Ford Motor Company. It was built by Ghia entirely by hand in Italy at a cost of $250,000 and displayed on the auto show circuit in 1955.
Futura's styling was extravagantly impractical even by the standards of the '50s, with a double, clear-plastic canopy top, exaggerated hooded headlight pods, and very large, outward-canted tailfins at both ends of the vehicle. Nevertheless, the Futura had a complete powertrain and was fully operable in contrast to many show cars then and now. Its original color was white, and was one of the first pearlescent color treatments, using ground pearl to achieve the paint effect. The Futura was powered by a 368 cubic inch Lincoln engine and powertrain; the chassis was that of a Lincoln Mark II.
The Futura was a success as a show car, garnering a great deal of favorable publicity for Ford. It was released as a model kit and a toy, and in a much more subdued form its headlight and tailfin motifs would appear on production Lincolns for 1956 and 1957. It even played a prominent part in a movie, 1959's It Started with a Kiss, starring Debbie Reynolds and Glenn Ford. For the movie, it was painted red, as the pearlescent finish did not photograph well.
After that, though, the car would logically have been forgotten and perhaps destroyed, as most show cars of that time were. However, it was somehow sold into the hands of George Barris, one of the great auto customizers. As the car was never titled and was therefore uninsurable, it was parked behind Barris' shop where it sat idle for several years and was allowed to deteriorate.
In 1966 Barris was requested to design a theme car for the Batman television series, Barris then contracted stylist Dean Jeffries to build a car for the show. Jeffries worked on the design and initial fabrication for the Batmobile, using a 1959 Cadillac, but when the studio wanted the car faster than he could deliver, he turned it back to George Barris. With the short notice, Barris thought the Futura might work well, and using Jeffries initial car, decided that its unusual winged shape would be an ideal starting point for the Batmobile. Barris hired Bill Cushenberry to do the metal modifications to the car.
Barris went on to build three fiberglass replicas using the frames and running gear from 1966 Ford Galaxie cars for the show circuit, three of which were covered with a felt-like flocking finish in the 1970's. Barris later acquired a fourth replica, a metal car built on a 1958 Thunderbird.
Replica
In the 1990's, Bob Butts (under George Barris' consent) made replicas of the Batmobiles. He took one of the Barris-built replica Batmobiles and made a mold of it. Based on pictures from when the Futura was shown in the 1950's, he retrofitted one of his Batmobile replicas into the Futura. He only created one copy and since the original Futura became the Batmobile, this is the only known Futura in existence.
Bob Butts Replica as seen in Ohio November 7th 2009.
Source: Internet
Lincoln Versailles
The Lincoln Versailles was the first mid-size car from Ford Motor Company's Lincoln luxury division. It was sold from 1977 to 1980, as a four-door sedan only, with a total production of 50,156. The Versailles was largely a response to the great success of the smaller Cadillac Seville which had appeared in 1975. The Seville was based upon the Chevrolet Nova and became an instant hit. Ford responded by choosing the Ford Granada and Mercury Monarch as the base for a new mid-size Lincoln sedan.
1977–1980
History
Ford did not have as much development capital to spend on its vehicles as General Motors, which was a problem that has often led to the similar bodies of Ford and Mercury models. Until the Versailles, however, care had generally been taken to give Lincolns a distinct appearance and feel, in order to hide their sometimes humble origins although by the seventies the similarities were very apparent. But the Versailles was visibly a Ford Granada clone and quickly became one of Lincoln's greatest sales disasters.
Unable to afford a new body, Lincoln stylists attempted to disguise this fact with a Lincoln-esque grille and wheels, along with a "humped" trunk lid that mimicked the spare tire bulge of the Continental Mark coupe. Whether these elements really worked on a smaller vehicle could be debated, but what was in between was indisputably Granada. Doors and windows were interchangeable, the roofline was identical and inside, the potential luxury buyer faced the same dashboard design as the budget-minded Granada customer. Perhaps most tellingly, the Granada windshield wipers remained present and exposed, long after hidden wipers had become expected not just on luxury cars, but even on intermediates. Even more, the base model Versailles for model year 1977 was exactly the same car as the top of the line 1976 Mercury Grand Monarch (which could have been purchased for 50% less than the Lincoln counterpart).
1980 Lincoln Versailles rear, showing extended roofline and continental trunklid
A somewhat longer, more formal roofline (via a hidden fiberglass cap) was grafted on for 1979, with a carriage-style landau vinyl roof. The car was also given some genuine firsts. The Versailles was the first American car to use halogen headlights and the first to use clearcoat paint, which would shortly spread throughout the industry. Buyers evidently noticed, because sales went up to 21,000, then virtually stopped. The Versailles was withdrawn before the end of the 1980 model year with only about 4,000 produced, although prototypes for the next generation design had already been built.
Unlike other Lincoln vehicles, and the Cadillac Seville of the same period (the "Elegante" package from 1978), the Versailles was available in standard sedan form only with no "designer editions" or luxury packages adding to its title (i.e-"(Title) Edition").
Lincoln remained out of the luxury mid-size market for a couple of years, then re-entered the market in 1982 with the downsized Lincoln Continental.
Technical specifications
The car's mechanicals, along with its body, were somewhat lackluster. The standard 351 cu in (5.8 L) V8 was carbureted, as opposed to the Seville's fuel injected 350 cu in (5.7 L). Even worse, Ford's situation with regard to the tightening fuel-economy standards was precarious, as it had not been able to afford as fast a downsizing of its line as GM had managed. Consequently, almost immediately the Versailles was cut back to the smaller 302 in³ V8, which was very common in the Granada.
The rear differential used in the Versailles was the tried and true Ford 9-inch, but equipped with rear disc brakes, replacing the drums on the Granada and the Monarch. A Versailles complete rear end assembly or brake setup can be fitted to many other 1960's & 1970's Ford products, making them a popular swap.
At least in its brake setup, the Versailles did measure up to its Cadillac rival. A unique and rigorous quality-control regime was also used at the factory, according to advertising. The car sold 15,000 units in its first year, compared to the Seville's 45,000 that same year. For 1978, sales were about half of the mediocre 1977figure. The car's close relationship to the Granada had an unforeseen consequence. Although the Versailles was a sedan-only model, its trim and mechanical parts would bolt right onto a Granada coupe. An unknown number of these two-door conversions were made by owners with a sense of humor, particularly as donor Versailles began to depreciate and show up in wrecking yards.
Today
Today, the Versailles' lack of success is working for it. The fairly small number produced has given the car rarity value, and Versailles values are reportedly going up. As the enthusiast site lincolnversailles.com puts it, "Finding few Versailles buyers during the late 1970s, today it is being viewed as a future classic. Low mileage and restored Versailles are, now, being advertised with list prices from $5,500 to $10,000."
In early calendar 2005, as a 2006 model, the Lincoln Zephyr (shortly renamed the Lincoln MKZ) was introduced, an update of the Versailles' basic concept in that it was very much an up-trimmed Ford (in this case, the Ford Fusion).
Source: Internet
1977–1980
History
Ford did not have as much development capital to spend on its vehicles as General Motors, which was a problem that has often led to the similar bodies of Ford and Mercury models. Until the Versailles, however, care had generally been taken to give Lincolns a distinct appearance and feel, in order to hide their sometimes humble origins although by the seventies the similarities were very apparent. But the Versailles was visibly a Ford Granada clone and quickly became one of Lincoln's greatest sales disasters.
Unable to afford a new body, Lincoln stylists attempted to disguise this fact with a Lincoln-esque grille and wheels, along with a "humped" trunk lid that mimicked the spare tire bulge of the Continental Mark coupe. Whether these elements really worked on a smaller vehicle could be debated, but what was in between was indisputably Granada. Doors and windows were interchangeable, the roofline was identical and inside, the potential luxury buyer faced the same dashboard design as the budget-minded Granada customer. Perhaps most tellingly, the Granada windshield wipers remained present and exposed, long after hidden wipers had become expected not just on luxury cars, but even on intermediates. Even more, the base model Versailles for model year 1977 was exactly the same car as the top of the line 1976 Mercury Grand Monarch (which could have been purchased for 50% less than the Lincoln counterpart).
1980 Lincoln Versailles rear, showing extended roofline and continental trunklid
A somewhat longer, more formal roofline (via a hidden fiberglass cap) was grafted on for 1979, with a carriage-style landau vinyl roof. The car was also given some genuine firsts. The Versailles was the first American car to use halogen headlights and the first to use clearcoat paint, which would shortly spread throughout the industry. Buyers evidently noticed, because sales went up to 21,000, then virtually stopped. The Versailles was withdrawn before the end of the 1980 model year with only about 4,000 produced, although prototypes for the next generation design had already been built.
Unlike other Lincoln vehicles, and the Cadillac Seville of the same period (the "Elegante" package from 1978), the Versailles was available in standard sedan form only with no "designer editions" or luxury packages adding to its title (i.e-"(Title) Edition").
Lincoln remained out of the luxury mid-size market for a couple of years, then re-entered the market in 1982 with the downsized Lincoln Continental.
Technical specifications
The car's mechanicals, along with its body, were somewhat lackluster. The standard 351 cu in (5.8 L) V8 was carbureted, as opposed to the Seville's fuel injected 350 cu in (5.7 L). Even worse, Ford's situation with regard to the tightening fuel-economy standards was precarious, as it had not been able to afford as fast a downsizing of its line as GM had managed. Consequently, almost immediately the Versailles was cut back to the smaller 302 in³ V8, which was very common in the Granada.
The rear differential used in the Versailles was the tried and true Ford 9-inch, but equipped with rear disc brakes, replacing the drums on the Granada and the Monarch. A Versailles complete rear end assembly or brake setup can be fitted to many other 1960's & 1970's Ford products, making them a popular swap.
At least in its brake setup, the Versailles did measure up to its Cadillac rival. A unique and rigorous quality-control regime was also used at the factory, according to advertising. The car sold 15,000 units in its first year, compared to the Seville's 45,000 that same year. For 1978, sales were about half of the mediocre 1977figure. The car's close relationship to the Granada had an unforeseen consequence. Although the Versailles was a sedan-only model, its trim and mechanical parts would bolt right onto a Granada coupe. An unknown number of these two-door conversions were made by owners with a sense of humor, particularly as donor Versailles began to depreciate and show up in wrecking yards.
Today
Today, the Versailles' lack of success is working for it. The fairly small number produced has given the car rarity value, and Versailles values are reportedly going up. As the enthusiast site lincolnversailles.com puts it, "Finding few Versailles buyers during the late 1970s, today it is being viewed as a future classic. Low mileage and restored Versailles are, now, being advertised with list prices from $5,500 to $10,000."
In early calendar 2005, as a 2006 model, the Lincoln Zephyr (shortly renamed the Lincoln MKZ) was introduced, an update of the Versailles' basic concept in that it was very much an up-trimmed Ford (in this case, the Ford Fusion).
Source: Internet
Monday, October 4, 2010
Ford Charts Turn-Around For Lincoln With Seven Revamped Models
Ford Motor Co. must establish Lincoln as a solid luxury brand in the United States before taking it abroad, CEO Alan Mulally said Thursday.
That could take five years -- enough time for Lincoln to introduce seven new or refreshed models.
"Once we get Lincoln going in the U.S. and people appreciate it, I think there will be a lot of customer pull around the world for Lincoln," Mulally told reporters at the Paris Motor Show.
Lincoln has fallen from the top-selling luxury brand in the country, with peak sales of 231,660 in 1990, to No. 6 in 2009, with sales of 82,800, according to Autodata Corp.
Key to reviving Lincoln's appeal, and elevating its status, is reducing the number of U.S. dealers -- 1,187 today -- and demanding higher dealer standards to better compete with foreign brands.
Ford has said it won't terminate Lincoln dealers, but it is banking that many will voluntarily step aside after deciding they can't afford to make the investment that Ford will require.
"This is a pivotal time," said Bob Tasca Jr., president of Tasca Automotive Group in Cranston, R.I., and chairman of the Lincoln Mercury Dealer Council. "Opportunity comes once in a brand's lifetime."
Much of the campaign to reinvent Lincoln centers on dealers, who will meet in Dearborn next week to learn what Ford expects of them.
"Company leaders and select dealer representatives are working together to help create a new and improved luxury ownership experience for future customers," said Lincoln spokesman Christian Bokich.
Details are being kept under wraps. But since June, senior Ford managers have met four times with a Lincoln advisory committee. There is an ongoing debate about what would constitute the optimum number of Lincoln dealers, as Ford uses the year-end demise of its Mercury line as a springboard to rehabilitate the brand.
Analysis of the luxury market suggests Lincoln should be pared to about 350 outlets in major markets, to directly compete with the upscale foreign brands. But its domestic rival, General Motors Co.'s Cadillac, has 1,260 U.S. dealers.
"Over 1,000 places to buy Lincoln are too many and it isn't working," said Tasca, but 300 may not be enough to sustain the brand. "There will be a place in the middle that would work."
Tasca says Ford "won't put a gun to anyone's head. It will be up to the individual dealer to make a business decision."
There are 264 dealers who sell Lincoln and Mercury in their showrooms. Some will fold without the volume boost from Mercury, others likely will consolidate with Ford franchises.
But hundreds, especially in smaller markets, could decide the return is not worth the investment that will be asked of them.
Much of Ford's focus is on determining the optimal number of Lincoln dealers in the top 30 metropolitan markets. Half of the brand's sales are from rural dealers in cities without competition from luxury foreign brands.
Ford must align Lincoln dealers with where luxury buyers are concentrated, said analyst Rebecca Lindland of IHS Automotive in Lexington, Mass.
"They have to do significant regional studies before closing doors to avoid a backlash because people are used to a dealer around the corner," she said.
Dealers to get overview
In Dearborn Monday, dealers will get an overview of the luxury landscape, comparing Lincoln with benchmark brands such as Lexus, BMW, Mercedes-Benz and Audi. The next day, they'll hear details about the plan to make Lincoln competitive, covering everything from dealership facilities, signs and furniture to staff training.
"Lincoln must portray an upscale image to go head-to-head with the European luxury brands," said Randy Berlin, a director with dealer consultant Urban Science of Detroit.
A Lincoln franchise needs to be clearly delineated from the Ford brand, preferably with its own entrance and ambiance, Berlin said. "The worst scenario is someone who diminishes the brand for others," he said.
"You won't see a gorilla on the roof of a Lincoln dealer during a sale."
Ford has not set investment figures because there are many variables, Mark Fields, Ford president of the Americas, said recently.
Sheldon Sandler, CEO of dealer financial consultants Bel Air Partners LLC in Skillman, N.J., estimated the cost of refurbishing a dealership at $500 million to $2 million. A new standalone showroom could run as high as $5 million, depending on real estate prices, he said.
"It will be up to the individual dealer to decide if they can make it without Mercury and how much they need to invest in Lincoln for the future," Tasca said.
"Some will say they can't make it."
Lou Stanford, owner of Varsity Lincoln in Novi, knows it will be tough after losing Mercury.
"It will be a struggle until we get more products," he said. "I have no intention of closing or consolidating."
The overhaul will be long and expensive, Lindland said, noting that Cadillac's rehabilitation took a decade and cost billions.
And it will take time, Berlin said: "Consumers need experience with the product and ownership before they can say 'Lincoln' and 'BMW' in the same breath."
Source: The Detroit News
Wednesday, September 1, 2010
Lincoln Premiere
1956 Lincoln Premiere coupe
The Lincoln Premiere was a luxury car sold by Ford Motor Company's Lincoln-Mercury division. It was produced in both 2 and 4 door versions both seating 6 people. A limousine version was also offered, which had the same wheelbase as the sedan version, but its cabin extended further back, allowing for more space for rear passengers. The limousine version also had a division window. The Premiere was sold in the 1956 to 1960 model years, inclusive, and was positioned below the company's Continental and above the Capri. The vehicle featured a 6.0 L V8 and was approximately 223" (5664 mm) long. The vehicle weighed 4357 lb (1976.3 kg) and had a price tag of approximately $4,600 in 1956, which equals roughly $31,730 in 2005 dollars.
The Premiere was known for its stylish exterior, high-grade interior and some unique features. For example, when equipped with optional "factory air conditioning," the vents were located overhead, much like those in an aircraft. The cool air was directed to the roof via a pair of clear plastic ducts visible through the rear window at each side, connecting upward from the rear package tray.
Source: Internet
Sunday, August 1, 2010
Ford kills Mercury, will make Lincoln the most efficient luxury brand
Lincoln Concept C
Ford Motor Company is finally getting serious about making Lincoln a top notch premium brand to compete with the likes of Lexus and Cadillac. To make that happen, the Blue Oval will introduce seven all new or heavily refreshed models to the Lincoln lineup in the next four years, each of which it claims will have segment-leading fuel efficiency.
245 Ford's plans for Lincoln include offering Ecoboost engines in every model as well as new exclusive powerplants and advanced transmissions. Ford has already previously committed to having six-speed automatic transmissions in all of its models by 2012 and the rejuvenated Lincolns will likely be the first to move to seven- or eight-speed gearboxes. Even the massive Navigator full-size SUV will get an Ecoboost V6 sometime after it debuts in the F150 pickup truck later this year.
This announcement also brings confirmation that Lincoln will get its first ever C-segment vehicle built on the next-generation Ford Focus platform. That car may be based on the Concept C that was shown at the 2009 Detroit Auto Show. Lincoln is also getting its hybrid this fall when the MKZ hybrid goes on sale.
In order to free up the engineering resources to put all of this effort into Lincoln, Ford finally bit the bullet today and pulled the plug on the Mercury brand. Mercury hasn't had an exclusive model since the Cougar was discontinued in 2002, and its sales have dropped by more than 70 percent in the past several years. Mercury production will end later this year.
Source: Green Autoblog
Thursday, July 1, 2010
Can Automatic Car Washes Damage Your Car?
Automatic/drive-through car washes are more popular than ever because they save time and hassle.
But are automatic car washes safe for your car? In fact, in many instances, they are the "safest" course of action for many car owners who want to keep their car clean.
In fact, automatic car washes can be safer for your car's finish than washing your car yourself because do-it-yourselfers sometimes don't use enough water to safely remove dirt; or they wash the car in direct sunlight -- which can burn spots in the paint. Or they use the wrong type of soap -- such as dishwashing detergent, which removes protective wax and leaves a chalky residue on the finish. Or any one of several common mistakes can end up doing more harm than good.
Cars by the numbers:
3 Most Popular Muscle Cars 6 Cheap Cars with Great Gas Mileage10 Fastest Sports Cars Keeping your car clean and the finish looking good can also mean higher resale value when it comes time to get a new car. All else being equal, a car with faded paint and a dingy overall look sells for 10-20 percent less than an otherwise identical vehicle that just looks nicer.
So how often should you have your vehicle washed? That depends on how quickly it gets dirty -- and how dirty it gets. For some cars, once a month or so is sufficient -- especially if the car is lightly used and kept in a garage. But some cars will need a bath more often -- especially those that are parked outdoors where they're exposed to bird droppings, tree sap and so on, or driven in areas with very long/severe winters, where the roads are salted when it snows.
Here are a few important things to keep in mind when it comes to automatic car washes:
Be sure it's "brushless" -- Some older car washes still use abrasive brushes (instead of cloth), which can leave small scratches in a car's finish. On older cars with so-called "single stage" paint jobs, light scratches could usually be buffed out; but all modern cars use a "base/clear" system with a thin, transparent layer of clear coat on top of the underlying color coat to provide the shine. Once the thin clear coat is damaged, often the only way to restore the shine is to repaint the damaged area.
Another safe bet is "touchless" car washes that use only high-pressure water jets and detergents to clean the car -- without physically touching it at all. There is virtually no chance of your vehicle suffering any cosmetic damage this way. Some areas have "self-service" coin-operated hand washes, which are great for spraying away heavy dirt buildup. You'll usually need to bring your own bucket, wash cloth/sponge and dry towels, though.
Watch out for the after-wash wipe-down -- Most drive-through washes use a strong jet of heated air to force excess water off after the car goes through the wash. Many full-service car washes will then have you drive the car (or drive it for you, in some cases) away from the wash area to be hand-wiped by attendants. This is usually OK -- provided the attendants are using fresh, clean (and soft) towels to do so. Be alert on busy days, when lots of other cars have gone ahead of you. If you see the attendants using obviously dirty old rags to wipe the car down, you should say "thanks, but no thanks" -- and drive away wet. Dirt and other abrasives in the rags can scratch the finish just like sandpaper. Simply driving away from the wash and letting air flow over the car to dry any remaining water won't hurt anything -- and is the best guarantee of a no-damage experience. Any lingering streaks can easily be cleaned up at home yourself using readily available spray cleaners designed for just this purpose. (Honda Pro Spray Cleaner & Polish is excellent for this; it also provides UV protection and easily and safely cleans off bugs, tar and road grime, etc. without water.)
Hold off on the extras -- A "works" car wash can cost twice as much as the basic wash, but you may not be getting twice the wash for your money. Undercarriage rustproofing, for example, is of dubious value. Effective rustproofing is applied to brand-new metal, in order to seal it from contact with external corrosives such as road salt. Most new cars are extensively rustproofed at the factory during the assembly process; further "treatment" is superfluous -- and a money-waster.
On the other hand, if the wash offers an undercarriage bath, it may be worth the additional cost. Jets of water sprayed directly underneath the car can break loose accumulated crud that would be difficult (and unpleasant) to try to remove yourself using a garden hose. It's also important that underbody drainage holes not be obstructed by mud and other buildup; accumulated moisture can accelerate rust or (in the case of the air conditioning system) lead to the formation of mold in the system. The undercarriage bath should help keep those drain holes clear.
Do, however, think twice about spray-on wax. This typically adds at least a couple bucks to the cost of the wash and while it doesn't hurt anything, it's no substitute for hand-applied polish/wax. Spray-on "wax" may provide a short-term gloss enhancement, but doesn't protect against UV sun damage the way hand-applied wax does. Ditto the cost of having an attendant spray Armor All (or a similar protectant) on your tires to make them shiny. The cost for this extra can be equivalent to the cost of buying an entire bottle of the stuff on your own.
Wheel and tire cleaning is an exception; the heavy-duty cleaners used by the car wash do a great job of removing baked-on brake dust, etc., that can otherwise be a real chore to clean on your own, using over-the-counter cleaners, a hand brush and a hose. It's especially important to keep aluminum alloy wheels clean; brake dust can eventually permanently stain them if it's not regularly cleaned away.
Finally:
Make sure your car's OK before you leave -- While many car washes will have a disclaimer posted that they are "not responsible for any damages that may occur" as a result of running your car through their wash, that doesn't mean you should automatically absolve them of any damage their equipment or personnel may have caused. If you notice something, ask to see the manager and point it out to him; whether "legally liable" or not, he may offer to fix the problem in the interest of customer relations. And even if he does not, you can still pursue the matter with a higher-up (such as the company headquarters, if the wash is a franchise, as many associated with big-name gas stations often are). If you have a cell phone with a camera, use it to take a photo of the damage in order to support your claim. And it ought to go without saying that you should never leave your purse or other valuables in the car if you use a wash where an attendant will have access to the vehicle's interior.
Source: Autos.aol
Tuesday, June 29, 2010
Lincoln Marketing Targeting "Gen Xers"
Adopting a youthful, sporty image worked wonders for Cadillac, so it's no surprise to hear that Lincoln has decided to pursue a younger demographic with its new marketing campaign.
Lincoln is reportedly interested in targeting its ad materials to the "Gen X" crowd. Ranging between the ages of 35 and 45, these buyers are seen as key to Lincoln because they're reaching their earnings potential, and that they don't seem to have an opinion - good or bad - on the brand.
"They are wide open to the message," says Lincoln Marketing Manager Thomais Zaremba. "We have no baggage with them."
Lincoln's spacey ad campaigns are chock full of slick graphics and CGI, and feature '80's songs performed by modern alt-rock groups like Shiny Toy Guns and Australian singer Sia. Zaremba hopes the ads will appeal to the "children of the '80s," and make Lincoln's presence known to a group that may also be considering a Lexus, Audi, or BMW for the first time.
Source: Internet
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